Phone :

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Email :

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The Hunger Games: Catching Fire DVD Release

CLIENT

C-Interactive Digital Entertainment

TASKS

KOLs, PR

DATE

March 31, 2014

Centaur Marketing partnered with C-Interactive Digital Entertainment to promote the 2014 release of The Hunger Games: Catching Fire on DVD. Centaur Marketing developed a 2-month communication plan targeting traditional pr outlets, bloggers, and digital Influencers (Twitter & Instagram) to hype the release date.

Project Highlights include:

60+ unique features by notable traditional media Philippine Daily Inquirer, Manila Bulletin, Manila Times, Manila Standard, Inquirer Libre, etc. & bloggers for over PHP2.7 million in PR Value.