Rookie USA Alabang Launch

Centaur Marketing assisted with a small relaunch of children’s head-to-toe multi-brand, Rookie USA Philippines’ Alabang store, specifically with Opinion Leader (OL) outreach & management, media relations & copywriting, and event production support securing the activity games for the event.

A curated list of social media Opinion Leaders including: Gabe & Lei Norwood, Vanessa Matsunaga & Jun Sunga, Patty Laurel, Bianca Santiago, and Anton Del Rosario & Sam Richelle dropped by to checkout the new store. Posts from attending OLs resulted in a total reach from combined posts of 1 million followers.

As a value add, we also put together press release and kit and seeded to select members of the local media for additional mileage.