Strategy & Branding

According to We Are Social and Hootsuite Digital Report 2021, the Philippines topped global internet usage for the sixth year in a row. The average amount of time spent on the internet by each Filipino logs in to 10 hours and 56 minutes, a lot more than the global average of 6 hours and 54 minutes. The amount of time Filipinos spend on social media is nearly double the global average. As the world’s “social media capital,” 96.8% of Filipinos are on Instagram and can be reached through that platform. Since most consumers rely on reviews before availing of a product or service, real content from influencers not only build’s trust with your audience, it also increases your rate of conversion.

As an influencer agency, we at Centaur Marketing plan content angles and match Filipino influencers with your brand. We communicate directly with these influencers while protecting your brand from fraud for the duration of our campaign. We give comprehensive reports including KPIs to let both sides know how to improve engagement. We ensure prompt payment within agreed upon budget allocations for influencers.

We first determine what are your brand’s goals and message as well as how your products and services are shaped to make those goals a reality. We then look for the perfect influencer who can speak on your brand’s behalf on the right social platforms to reach your target audience. To maximize reach and sales, we bring your brand and influencer together to craft a content strategy that meets your goals. We’ll be guiding you in every step of executing a creative influencer campaign that is timed appropriately. We use select software and other tools to track the campaign’s progress and report the results to you in a clear manner.

Because the price of different influencers varies, influencer marketing does not have to be costly. Known celebrities will naturally incur a higher cost due to their audience being bigger. The budget for influencer marketing is significantly smaller than what is usually set aside for advertising campaigns. While most influencers have their respective rates, there are some who instead receive a brand’s product or service for free as their compensation.

Most, if not all, of the current crop of Filipino influencers have agencies that represent their interests. These influencers gradually built their online presence and are protective of the image they’ve cultivated. They then tap an agency to protect that image while matching them with brands interested in reaching their audience. An influencer marketing agency identifies the right influencer while structuring strategies that play to the strength of the client.

Yes, influencer marketing is part of digital marketing. The matching of the right influencer to speak on a brand’s behalf is an essential part of any digital marketing plan and budget.

Look at the services that the agency offers. You should also examine their track record as far as past campaigns that have worked and if the brand and influencer resonate with each other. A cursory review of brands and companies that have previously tapped an agency, as well as which influencers are in their roster, should give you some insight into whether they are what you are looking for.