MANILA, Philippines – Beloved Thai staple, Royal Umbrella rice, is a favorite in supermarkets in over 100 countries around the world. Now available in Luzon, Visayas, and Mindanao, Royal Umbrella carries over forty years of history and culture that is best experienced in every bite paired with your favorite ulam (Filipino main courses).
What is Royal Umbrella?
Royal Umbrella is a brand of premium Thai Jasmine Rice (Hom Mali) that is cultivated, processed, and packaged using Thailand’s finest natural resources and expertise. Grains are carefully selected from the best rice fields and processed under stringent procedures to ensure the highest international standards. Royal Umbrella offers three signature products:
- Thai Hom Mali Rice (Royal Umbrella Red)
Made from the best-quality Jasmine rice that is harvested only once a year. Royal Umbrella Red boasts a beautiful Jasmine fragrance and a soft texture that maintains its integrity for every staple meal. - Thai Jasmine Rice (Royal Umbrella Green)
Light Jasmine fragrance with a unique aroma, and a soft and sticky texture once cooked. A premium choice for the perfect meal. - Fragrant Rice (Royal Umbrella Orange)
An affordable fragrant rice that is aromatic with a soft texture can be enjoyed longer when cooled down.
Royal Umbrella is produced under the highest of international standards developed by C.P. Intertrade (CPI), a company that sustainably trades numerous products from food to raw industrial materials. CPI was established in 1979 as a subsidiary of the Charoen Pokphand Group of Companies and was promoted by the board of Investment of Thailand.
In addition, CPI’s Sustainable Rice Program aims to reduce the carbon and water footprint of rice. This is done through research on greenhouse gas management in each step of the production process and streamlining supply chains to develop an eco-friendly planting system for Thai Hom Mali Rice that ensures high yields in each harvest.
A New Staple in Filipino Households
This year, savor the texture and fragrance of the highest-quality rice made exclusively in Southeast Asia with Royal Umbrella’s signature offerings. Royal Umbrella is a welcome staple to every Filipino kitchen that instantly elevates every dish it is paired with; from kare-kare and adobo to gising-gising and daing ng bangus. Royal Umbrella Rice is available now at your neighborhood supermarkets nationwide (SM, Rustan’s, Robinsons, Puregold, and Shopwise) and online via LazMart for easy delivery anytime, anywhere. Prices start at PHP 350.00!
-30-
About Royal Umbrella Rice
Royal Umbrella Rice is grown using the best of Thailand’s natural resources and expertise. The grains are carefully selected from the best rice fields using advanced technology and processed under stringent procedures to ensure the highest standards. Royal Umbrella is exported to more than 100 countries around the world under the same standards and was the winner of the 2009 World’s Best Rice Award during the World Rice Conference in the Philippines.