Women’s brand ForMe joins Philippine Fashion Week for the first time
For Immediate Release: A staple in the retail industry since 2004, women’s clothing brand ForMe has recently made significant improvements to not only its latest collection but overall brand image. Currently known for its classic, laid back pieces, new initiatives of ForMe focus on “Celebrating Women” as the brand expands its merchandise to deliver more diverse and stylish pieces.
Inline with parent company, Golden ABC Inc.’s 25th Anniversary, these new changes will be on display when ForMe presents its latest collection at the Philippine Fashion Week Holiday 2011.
ForMe’s decision to join PFW for the first time is merely the beginning as the brand transitions itself into the premiere women’s fashion line in the Philippines. The new collection is not only better constructed with softer and more fluid fabrics but also expands into three main sets: casual, smart casual and party giving the modern woman a wider selection of trendy yet timeless pieces they can mix and match to celebrate every moment of their life.
Despite its new initiatives, ForMe has not forgotten its roots as the design of each piece still take into account the four main body shapes (hourglass, inverted triangle, rectangle and triangle) which further compliment and accentuate the curves of each woman’s body.
ForMe will show its newly designed collection “Charmed Life” with endorser and fashion icon, Ms Charlene Gonzales, walking the runway at the Philippine Fashion Week Holiday 2011 on May 12, 2011 8PM in SMX Convention Center at the Mall of Asia.
For additional information, please visit: www.forme.com.ph
Store Locations:
SM North Edsa, Trinoma, SM Fairview, SM MegaMall, Robinsons Galleria, Market! Market!, SM Manila, SM Mall of Asia, Robinsons Ermita, Festival, SM Southmall, Alabang Town Center, Glorietta
Luzon: SM Baguio, CSI Lucao, CSI La Union, NE Pacific, SM Pampanga, SM City Bacoor, SM City Lipa, SM City Lucena, SM Rosales VisMin: Ayala Center Cebu, SM City Cebu, SM City Bacolod, SM City Iloilo, Robinsons Iloilo, Limketkai, SM City Davao
About Golden ABC Incorporated
Established in Cebu in 1986, GOLDEN ABC, Inc. designs and distributes an extensive range of Ready-To-Wear (RTW) clothing and accessories though its retail brands: PENSHOPPE, OXYGEN, MEMO, FORME, REGATTA and its direct selling subsidiary, RED LOGO. GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail industry, leveraging the latest business innovations to grow all areas of its business. More specifically, it was the first local retailer to use bar coding and electronic data processing technology in tandem with department stores and was also the first in the industry to install SAP in its back-end offices. Since inception, GOLDEN ABC, Inc. has grown into a formidable retail force with more than 350 stores nationwide. One of the most successful fashion retail brand builders in the country, the company continually reaps successes in merchandising, marketing and retail, and has on numerous occasions been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike.
For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.
+63.917.522.5161
whsu@monstersproduction.com
Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902
cpalermo@monstersproduction.com