#C IT TO BELIEVE IT: LEVEL UP YOUR VITAMIN C SKIN GAME WITH KIEHL’S ANTI-AGING DREAM DUO

C The Difference with Kiehl’s collection of powerful, fast acting, anti-aging, Vitamin C face and eye serums

MANILA, Philippines – Let’s face it: the weather changes Filipinos have had to deal with has been incredibly unpredictable. Our skin cannot readily adjust fast enough to address the stressors we experience frequently due to the constant changes in temperature and weather conditions. Kiehl’s collection of advanced and powerful serums are an effective answer that can protect our skin against an ever-changing environment and other external factors as we enter the ‘Ber Months.

This month, Kiehl’s Philippines is proud to unveil the Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum. Best paired with the Powerful-Strength Line-Reducing Concentrate for the face, this potent, lightweight, and layerable eye serum is clinically-demonstrated to help decrease the appearance of lines, crow’s feet, and dark circles under the eyes for a smoother and noticeably brighter appearance in just 7 days. Together, these two serums provide the superior Vitamin C answer to full anti-aging benefits to give you that smoother, brighter and more-rested looking skin and eyes.

A CLOSER LOOK AT THE INGREDIENTS

Our concentrated, water free serum with a trio of highly efficacious ingredients helps effectively address the most pressing eye area concerns including dark circles, fine lines, and puffiness.

• Pure Vitamin C
  Also known as L-Ascorbic Acid, Pure Vitamin C is a potent and efficacious antioxidant that’s highly regarded for its ability to restore the appearance of aging skin. Additionally, Pure Vitamin C boosts radiance, improves texture, and reduces visible signs of aging such as wrinkles and fine lines.
• Tri-Peptide
  An essential building block of amino acids that develops keratin, elastin, and collagen to improve skin tone, texture, and hydration. Kiehl’s Tri-Peptide Complex formula gradually counteracts the visible effects of dark eyes and puffiness.
• Fragmented Hyaluronic Acid
  Fragmented Hyaluronic Acid is known to quickly absorb 1,000 times its weight in water. It collects moisture into the skin’s surface layers, expanding as it absorbs into the body to provide constant hydration.

USING THE POWERFUL-STRENGTH LINE-REDUCING & DARK CIRCLE-DIMINISHING VITAMIN C EYE SERUM

The advanced Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum has been clinically proven to visibly diminish signs of aging in just 7 days. It is formulated specifically for the areas beneath the eyes and reinforces the sub-orbital skin barrier. This lightweight yet powerful serum instantly hydrates and warms the skin upon application, and is suitable for men and women who use contact lenses daily.

The Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum can be applied in the morning or the evening in a few easy steps:

• Cleanse your face thoroughly with your facial wash of choice
• Gently pat your face dry
• Dispense the Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Serum onto your fingertip
• Apply to clean skin
• Gently pat and smooth

THE POWERFUL-STRENGTH LINE-REDUCING CONCENTRATE

Kiehl’s Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum can be paired with a beloved customer favorite, the new and improved Powerful-Strength Line-Reducing Concentrate, which increases the presence of Vitamin C to 12.5% with the addition of Hyaluronic Acid to the formula.

The Powerful-Strength Line-Reducing Concentrate has been a sought-after customer favorite since its initial release in 2005. Additionally, the original formula sold at a rate of over one per minute around the world, with over 5 million bottles sold to date.

Due to the difficulty of stabilizing Vitamin C, improving the formula was no small feat. But with careful formulation trials and their expertise in working with Vitamin C, Kiehl’s chemists developed a new formula with an even more powerful, clinically-demonstrated performance. To ensure that the serum was more powerful that the original, Kiehl’s chemists selected the final formulation after 89 distinct formula variations were trialed over 10 months of dedicated work. The result is a powerful, optimized formula that delivers improved efficacy and a pleasant application experience.

Kiehl’s chemists carefully balanced the formula to allow it to absorb quickly without feeling greasy or oily. Through this, the Powerful-Strength Line-Reducing Concentrate packs a new punch and gives the skin an instant boost in radiance and smoothness.

C THE DIFFERENCE

This season, experience all the benefits of Pure Vitamin C and Hyaluronic Acid as you protect your skin against unpredictable stressors with the Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum and the beloved customer favorite, the new and improved Powerful-Strength Line-Reducing Concentrate, only from Kiehl’s Since 1851.

Prices start at just PHP 2,995 (50ml) for our Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum, and PHP 3,900 (50ml) and PHP 4,900 (75ml) for the Powerful-Strength Line-Reducing Concentrate.

For more information, visit Kiehl’s Philippines on Facebook, and online at http://www.kiehls.com.ph.

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About Kiehl’s Since 1851
We are dedicated to providing the most efficacious and personalized skincare solutions to everyone, everywhere; it’s part of our “Healthy Skin Guarantee.” Come visit our stores to get a complimentary personalized Skincare Consultation care of our expert Kiehl’s Customer Representatives. True to our spirit of service, we are proud to offer you samples of our finest formulas so you can “Try Before You Buy.”