Celebrate Kiehl’s 170th anniversary and promote the release of its limited edition collection.
Our team conceptualized a series of activations to generate awareness and reach for Kiehl’s special collection. In collaboration with the client, we mounted exclusive events for media and opinion leaders to highlight Kiehl’s rich heritage and the unique advantages of its limited edition line. A third consumer-focused Facebook Live event was held with a local beauty vlogger to build interest among a niche audience.
Leading up to the product listings on Lazada, Phase 2 featured a strategic mix of macro and mega opinion leaders who drove consideration and conversion through Instagram feed posts and stories with trackable swipe-up links. The overall marketing initiatives delivered widespread media coverage and strong influencer engagement across platforms, resulting in significant PR value.
Centaur Digital Marketing PH INC.
