In 2012, POIS BELLY & KIDS launched their Spring/Summer collection and aims to generate awareness for it.
The agency conceptualized a one-day shoot featuring three distinct angles to showcase the brand’s full offering: toddlers, kids, and maternity.
Localized creatives were strategically seeded to both national and niche publications. Marketing efforts led to strong PR value through a mix of placements, including top coverage in the country’s leading broadsheets such as the Philippine Star, Manila Bulletin, and Manila Standard.
Centaur Digital Marketing PH INC.
