In 2019, we began our engagement with Big Bad Wolf Books, a Malaysian wholesale book distributor, to support and promote its annual book sale at the World Trade Center.
Currently, Big Bad Wolf is expanding into the Philippines with regional book sales. Our challenge is to sustain its market presence in this new territory, where competition is fierce.
The agency’s combined efforts generated significant PR value during its initial engagement with Big Bad Wolf Books.
In the following years, we consistently attracted a strong turnout of media attendees and key opinion leaders (KOLs) per event, along with notable media pickups and extensive social media coverage.
Overall, the campaign achieved substantial PR value from numerous media pickups across multiple PR seedings.
Centaur Digital Marketing PH INC.
