Yinka Ilori, the London-based multidisciplinary artist and rising design star, launches his first ever footwear collection with FitFlop
Manila, Philippines – Yinka Ilori began his career up-cycling furniture pieces to give them a new lease of life, interweave narratives and evoke emotional responses using vibrant colors and fabrics inspired by his British-Nigerian heritage. He has since brought his trademark graphic style to communities around the globe through a series of playful public commissions.
This spring, his inimitable joyful aesthetic graces a statement FitFlop sandal collection. Ilori chose five of FitFlop’s most popular ergonomic sandal silhouettes (plus a slipper and, of course, the iconic Shuv clog) and gave each a makeover. He’s reinterpreted the iQushion flip-flop and pool slide (men’s versions too), the Surfa, the Shuv – in a limited edition of 250 numbered pairs – and a classic canvas slipper.
Yinka says, “My work is very much about inclusivity and how people enjoy design. And so, I’m super excited to be working with FitFlop on my first footwear collection, and really looking forward to seeing the joy these shoes will bring to people when they put them on their feet.”
FitFlop founder Marcia Kilgore says,“I am a huge believer in the power of positive thinking, and Yinka’s designs epitomize that. He is a mixmaster, a genius when it comes to color, and infuses everything he creates with a kind of ’devil may-care-good-vibrations cool’.
FitFlop is all about making the wearer move better and feel great via the shoes on your feet, so this collaboration, and Yinka’s interpretation of our classics, couldn’t be more perfect.”
About FitFlop
At FitFlop we believe that if you want to live an inspired life, you’ve got to start with a great foundation. So we make the world’s most addictive ergonomic sandals, shoes, sneakers and boots, using world class design, a splash of fashion and an innovating mix of beauty, brains and biomechanics. Because really cool shoes not only look great, they’re the ones you wear until they fall apart – the shoes that are so comfortable they call your name from the closet. We make them (and they make us!)